In response to I Am Terrific! A Lesson in Storybranding
First of all, wow. You are a very entertaining writer who makes concepts very easy to grasp. Thanky ou so much for this! I love how you brought branding off of its high horse and made it relatable to the way people want to be treated and how you can get the most out of your brand. I think your last line said it all in “Think of your brand as a story, and not as an opportunity to brag.” Thank you also for the warning against trying your experiment 🙂 It’s true though! No one wants to hear about how fantastic you are, they are interested in what you have done and what you can do for them in the future.