Infographics. I had no idea what they were, and so I had to do a little bit of research. “Infographics” is really just a technical term for a pie graph or another symbol that shows a lot of information in an easy-to-understand way and it avoids being clumsy. Long paragraphs of information quickly bore, so why not take that same information and compile it into a chart that is color-coded and visually appealing?
According to Daniel Adams, an infographic is comprised of three elements: visual, content, and knowledge. You don’t need large, wordy paragraphs to get a message across. Most people will get lost, and using graphic images is a great way to make people care about the information.
Using infographics are almost always used to make an idea simpler, to teach in a different way, or just to further express a point. It helps you when consulting with your client. Presenting information to a client helps them get on board with you and helps them care about your information. It also helps you when presenting your idea to others, and by including a well-designed graphic it creates more interest and can mimic a “trademark” for them. Depending on what type of company they are a part of, it gives them something recognizable and that everyman can identify with.
Infographs can be used almost as an advertisement while doubling as a representation of information. For example, you can represent a number of people who visit a site with dots, rather than a simple number. There are no limits to what you can do with them. Coming soon is a website called Visual.ly . Through visual.ly, anyone can create their own infographic and apply them to a website.
This is a resume infographic, which is seeming to become more popular. Some employers might find it distracting or confusing, but it does a great job of highlighting all of the important information. I think this, accompanied by a regular paper-format cover letter and resume would give it something extra to keep it memorable.
Below, we have an infographic illustrating how to make different coffees and an infographic dealing with economics. The coffee illustration makes six very similar drinks simple to remember. Fast food restaurants are quickly adapting this to help train new employees and it’s a “no-brainer” method to make sure everyone follows procedure. The Mighty Middle is one of the more aesthetically pleasing infographics I found dealing with numbers. If a page is too cluttered, it’s easy to quickly scan it with the eye and move on to the next. An infographic is only as good as the amount of time you spend looking at it.